Project: Creating educational and instructional videos
Client: Foundation Software
Role: Art Direction, Layout, Typography, Video Editing, Motion Graphics/Animations, and Audio Editing
Year/Medium: 2020-2022/Digital
Programs: Photoshop, Illustrator, After Effects, Premiere Pro, and Audition
Description: For these video projects I would work with someone from the Sales team to create these videos. Some were just motion graphic videos while others would be more instructional from a speaker. I set up a recording room at the company and taught all of the speakers how to record their screens using Zoom. I chose to use Zoom for the ease of everyone already knowing how to use it due to the 2020 pandemic. These videos would consist of me editing the videos given to me by the speakers, followed by creating motion graphics for the intros/outro, as well as finding music to put under the voice in the video. Taking the time to talk and show the speakers how to record correctly really helped the overall process of creating these videos. Foundation Software now uses them in their marketing via email blasts or on landing pages on their website. We cranked out a lot of different videos between all of their companies and they have proven to be a great asset for previewing the software as well as creating sales. We even made some in Spanish!
Foundation Software Educational Videos
