Project: Apparel Design and Marketing Material Development
Client: Cradle Gear USA
Role: Art Director, Layout Designer, Typographer, Photo Editor, Web Designer, Web Developer
Programs Used: Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver
Description: My responsibilities at Cradle Gear USA encompassed a diverse range of creative tasks, primarily focused on developing custom apparel designs for clients, predominantly schools. Additionally, I designed and maintained websites, created logos (as featured in my logo portfolio), and produced various advertising and marketing materials for Cradle Gear USA itself. This fast-paced environment, under the guidance of the senior designer and a demanding workflow, significantly honed my proficiency in Adobe Illustrator. The selection above represents some of the designs I am most proud of from my time at Cradle Gear USA.