Project: Enbody Website Initial Design and Page Development
Client: Enbody
Role: Lead UI/UX Designer, Art Director, Layout Designer, Typographer, Web Designer, Web Developer
Programs Used: Adobe Photoshop, WordPress (PRO Theme)
Description: This project involved the initial UI/UX design and development of key pages for Enbody, a brand aiming to project a professional and trustworthy image as a healthcare clinic. My primary focus was on creating a clean, modern website with an intuitive flow that would allow users to easily access and understand information. Strategic use of font weights and a carefully selected color palette aimed to enhance visual appeal and readability.
The initial phase of this project included the design and partial build-out of the homepage and the weight loss service page. A versatile template was also developed to facilitate the efficient creation of subsequent pages. Key UI/UX principles guided the design process, emphasizing clear visual hierarchy to direct user attention, natural and easily understandable button design, and a navigation structure optimized for user flow. Imagery was also carefully curated to align with the brand’s professional aesthetic. A recurring rounded rectangular shape, intended to evoke a sense of ease and support, was introduced as a subtle visual element throughout the design. Furthermore, the visual hierarchy was intentionally aligned with the semantic header tag structure for improved accessibility and SEO considerations.
Although this website redesign did not proceed beyond these initial stages, the design execution for the homepage and weight loss page effectively conveyed a refreshed and more established brand identity for Enbody, moving towards a more professional and accomplished clinic feel through updated colors, increased spacing, and refined typography. The organized presentation of information within a visually pleasing and easily readable layout stands as a testament to the UI design principles applied in this project.