Foundation Software Umbrella Ads

Project: Created magazine advertisements showcasing all the companies owned by Foundation Software.
Client: Foundation Software
Role: Art Director, Layout, Photo Illustration, Photo Editing, and Typography
Year/Medium: 2022/Print and Digital
Programs: Photoshop and Illustrator
Description: These magazine ads were created by me but the idea was conceived through a brainstorming meeting. The team was made up of another graphic designer and copywriters. The goal for this ad series was to integrate the other companies that Foundation Software owned into a single ad. This will be a series between all of their companies so it can establish some brand recognition from magazine to magazine. These advertisements run in most of the big-name construction magazines, such as Construction Executive, Construction Business Owner, Construction Financial Management Association (CFMA), and many more.

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Skills Used